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The colorful craze might have lost steam if Hollywood had soured on platinum hair, but Harlow was far from the last of the blonde bombshells. Marilyn Monroe helped usher the fad right into the 1960s, with more than a little help from Clairol’s “Blondes have more fun” advertisements. Blue rinses persevered, and blue hair continued to be marketed to older women as a technique for graceful aging. No matter what color you choose, going a shade or two lighter could instantly give you a younger look. Celebrity colorist, Kelly Cardenas recommends framing your face with highlights to brighten your skin tone. "Tonal change is also important — you want to stay within 2-3 shades of your target overall color as a higher contrast creates the opposite effect," he explains.
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"Young people sparkle like diamonds, old folks are invisible -- except, as I discovered, if you have bright blue hair," she said. Creating different colors outside the regular spectrum of hair color might seem like a modern trend, but it is a decision that women have been making for nearly a century. White and grey hair, sure, but ’ve never seen an old person with blue hair.
Blue Staid ’Dos: How Blue Became Old Ladies’ Hair Color of Choice
Hairstylist Jenna Mast has seen clients age themselves by hanging onto the same style for way too long. She recommends talking with your stylist about how to update your look. No, you weren’t born so late that you missed a time period in which senior citizens dyed their hair strange, shocking, or unnatural characters like they were punk rockers or Marge Simpson. From the 1930s through to about the mid-1970s (or so), it was common to see women with silver hair streaked or dotted with blue. Today, a mature woman can choose a bold blue dye because it suits her personality. But unfortunately, if you type “blue rinse” into your search engine, “old lady” remains one of the top results.
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It is also necessary to have a toner, a gown, a large comb, a tail comb, and personal protective equipment available to complete the job. Once the hair color change occurs, a purple toning shampoo and conditioner are needed. Hairstylist Jenna Mast agrees that layers are always flattering, but recommends getting really specific with your stylist before taking the plunge. Be sure explain exactly what you're looking for with new layers.
Platinum Blonde Quiff
"If you want to go short, say, Audrey Hepburn, Halle Berry or Mia Farrow, I love that," he says. Stylist Ruth Roche often suggests her mature clients go for bangs that are long and wispy. "Have them trimmed often rather than cutting them shorter so they last longer," she told The List. "Fringes that are too short can look utilitarian and boring." The bright hue of her hair is something she's using to challenge society's prejudices against older people and the notion that youth is the only form of beauty.
Super short can be super cute
Even though her life was cut tragically short by kidney failure while still in her 20s, her comedic talent during that era was unsurpassed. Most women were already using bluing agents at home to bleach their white linens and sheets. For many older ladies in the past, the idea of coloring their hair was also a fashion statement. Although correcting unwanted tones was part of that process, expressing one’s personal style was also an element. While blue hair might not be quite as popular among older women as it was a few decades ago, the fad hasn’t died out.
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Keep the roots in their natural color and opt for a blonde nuance that will easily blend with the white hair. Instead of wearing the bangs on one side, spread them on the forehead and split them in the middle. Older women with blonde hair look classy, fun, and even rebellious. Depending on your face shape, texture, and thickness of hair, you can opt for several haircuts and hair colors. For the ultimate style and ease, hair stylist and owner of The Pomade Shop Erma Williams Nurse recommended a low cut. This still gives plenty of volume without the need to keep long locks.
Once you have all the ingredients available to achieve your color change, follow these general steps.
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You may not pull off the "just rolled out of bed" look like your 20 year-old daughter, but that doesn't mean you can't go for a carefree style. The yellowing of the lense in the eye is a slow, progressive change even in people who don’t have cataracts (clouded, non-transparent lenses). As infants our lenses are blue and they slowly fade toward yellow as we age. That’s why I work with a professional colorist whenever possible.
When choosing the right hair color, keep in mind the upkeep. Jeff Stump, owner of Artkiteks salon recommends, "blending the color with highlights or a demi-permanent color, so that the color with grow out much better than a solid line and achieving a more natural look." The aging process causes cataracts, a clouding of the lens of the eyes.
However, you can show your confidence and reinvent your style at any age. Most of the hair experts I spoke with recommended going lighter as we age, both in color and cut. A soft, light style complemented with bright highlights will look flattering on just about everyone. Celebrity stylist Mitch Stone recommends bangs for any age, but especially for his more mature clients.
"A cut like this adds instant style and sexy sophistication," he told us. I remember seeing the little old ladies in our church doing this when I was a young girl. Of course, this was when bright green and blue eyeshadow was in style, and white lipstick (guilty)!
2-D, the fictional singer of the British virtual band, Gorillaz has natural blue hair caused by a head injury after he fell out of a tree as a child. Short perm for older women is always a solution for those who want more volume. The effect is so suitable for someone who needs an elegant look, perfect for her age. Cut your bob just below your ears, do a middle part, and style short bangs that are one finger above the eyebrows.
The phrase isn’t as well known in the U.S. anymore, or for the last 30 years or so, with the widespread use of more effective hair dyes that give formerly white or graying hair a more natural brown, black, or blonde appearance. If it’s used, it’s meant to ridicule older people for their out-of-date values as well as their cosmetic choices. The last chain in the Western world to carry blue rinses was Asda, and it stopped selling them in 2006 due to low demand. The product used was called a blue rinse, a dilute hair dye.
That process led most advice columnists to encourage older adults to start restoring luster to their hair by using the blue rinse technique. Not to be confused with the intensely blue hair of some anime women. As important as it is to change up your style and avoid dating yourself, once you find the most flattering look for you, go ahead and rock it. One misconception most of us have about hairstyles as we age is that they have to be more polished.
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